Social Media Marketing is now a vital element of any business’s marketing plan. Anyone with a product or service that needs promoting can turn into Social Media Marketing to present, discuss, gain feedback, engage with consumers and finally Sell.
Ask any business owner, what or who are the quality leads and they say ‘referrals’. Referrals are created from 1 person sharing their experience with someone else within their SOCIAL circle.
And this is actually the power of Social Media Marketing. By placing yourself or your business in a social space you raise your probability of receiving more business due to someone locating, searching for, reading around or directly being referred to you.
But like any marketing platform, there are always certain principles to adhere to avoid. In this guide, we are focusing on the four steps to achievement in Social Media Marketing…
Step 1: WHO?
Any well-planned marketing campaign must start with the question, who are we targeting? If you’re an accountant and you market yourself to teens how successful will your campaign be? You must understand who is better or very likely to want; NEED your product or service.
As soon as you work out who you’re targeting, then EVERYTHING into your marketing material, whether online or offline must be in complete alignment with this target market. This includes the fonts used, psychology behind your effort, language style, colors, provides and graphics.
If it doesn’t, you will have little success with your Social Marketing campaign. Visit Vovia: Media, Display, Digital, TV, Print Advertising Services Agency Canada to ensure the success of your campaign.
Step 2: HOW?
The next step to a successful Social Marketing effort is to determine how you will achieve your target industry.
Every one of the four social networking websites brings itself to different marketing opportunities. Depending on the type of effort you intend to begin will determine which Social website will be most suitable.
The four Social websites are Twitter, and Facebook, YouTube, LinkedIn. If you plan on using all four websites to advertise your service or product, it’s essential to have a comprehensive understanding of each to ensure your effort will be successful.
Measure 3: OFFER
Without incentive or an offer, a Social marketing campaign falls under the category of ‘branding’. And how do you quantify branding? You can’t.
A successful marketing campaign online or offline should be measurable. If you put’x’ amount of money or time into a campaign it must return a measurable result in dollar terms or prospects generated.
Your offer must include these components if it’s to lead to a sale or lead…
Unique – why would anyone take your offer if they can find the same or similar offer elsewhere?
Scarce – we value. Why is gold so valuable? Because there’s not much of it.
Expiry Date – using an offer available all year round will not create motivation on your prospect to ‘get it today before it is too late’.
Relevant – your fonts, colors, graphics, etc of your online marketing must be in alignment.
Qualify – not everybody that comes along with your offer will be qualified. In addition to having the money to cover your service or product, they have to also be motivated to take action now (or whatever timeframe is suitable for your business model). Click here to learn more.
Measure 4: STRATEGY
A successful Social Marketing campaign should have a couple of approaches in place to ensure the target market follows your sales process.
What exactly does your marketing funnel seem like for each strategy for every social networking website? Will you have one strategy that simply triggers curiosity about the prospect of having them visit your website? Will you have? What about an email marketing strategy that allows the client time to build up trust and motivation to purchase your service or product? Will you have a follow-up telemarketing service to improve the conversion rates of leads that come through?
These are all important questions to answer and implement solutions for if you’re to optimize the outcomes of your Social Marketing campaign.
Many business owners believe that they simply need to ‘be’ in Social Media for it to happen for them. They believe that prospects will flood by using their virtual doors to contact their own product or service. This isn’t realistic.
A Social Marketing campaign has to be incorporated with one or more traditional sales and marketing techniques if you’re to maximize your results.
Now that you know the four steps to a successful Social Marketing effort, use this article as a checklist before, during and after you implement your effort to ascertain what went right and what could be improved on with your next effort.
Your business is most likely already on Facebook, Twitter, Instagram, LinkedIn and all of the other platforms you have to be to be able to reach out to your clients. But even so, it doesn’t feel as though you’re getting the proper traction or submitting the proper media to inspire the involvement that you know that you need to get. In a nutshell, your social networking marketing strategies are not fine-tuned and some might even say, non-existent.
Locating the Strategies for Your Specialty
Among the main difficulties with many company’s marketing strategies is they are applying the very same methods as a universal solutions program for their social media team. This means that basically, they are taking social networking marketing strategies that they’ve learned about and using them”as is” instead of tailoring them to their specific market or business.
For instance, social media marketing strategies for restaurants will be somewhat different than social networking marketing strategies for Fortune 500 businesses. Of course, when we put it like this, it appears very obvious-unfortunately, the constant failings of social websites let us understand that it is not. The issue arises because not only are the results and goals of each industry quite distinct, but the means to the conclusion have to be too.
Why Applying This Plan for Your Business is Vital
For example, in our case above, a restaurant’s marketing approaches need to be to entice viewers to enter and eat. This means that taking photos of unique dishes and posting them on Facebook, Twitter, and Instagram is a good ploy. That produces salivation for the food and individuals are very likely to Like, Share, Re-Tweet, etc., the picture. That retains the restaurant fresh in the customer’s mind and next time they are searching for somewhere to eat, they’ll remember how great the food appeared and make reservations.
On the other hand, a Fortune 500 company is not likely to find much interaction from photo media. The best way to do this would be to employ social media marketing approaches that establish the company as an industry leader. For example, sharing blog posts and posts that contain relevant and useful information is a great way to advertise yourself at the forefront of this industry.
How to Tailor Your Social Media Marketing Strategies
Of course, with so many industries and niches out there, it would nearly impossible to go through everyone, showing you how to tailor your marketing plans for your exact niche. On the contrary, it would be more time-efficient to undergo how distinct goals affect your marketing strategies. Simply think about what you are trying to attain and then fit it up with a number of these suggestions. Remember that discussion is the ultimate short-term goal for social media, so whatever gets you to this point however strange or unconventional it might be-will be ideal for your business.
Expand your Customer Base. If you are looking to expand your customer base through this marketing strategy, you’re going to need to post content that is highly sharable and branded. This usually means that the more viral potential your articles have and the easier it is for those articles to be tracked back to you, the better it’s for business. A great way to do so is to post links to a blog on your website, given of course the blogs are high-value concerning information and articles. This allows people to share the hyperlink to your website, meaning that the more viral it gets, the more leads will be coming to your website. Make certain there’s a strong CTA (call to action) in the close of the site leading to your contact or sales pages. If your social networking marketing strategies before have demonstrated to be effective when societal images and videos are shared, be certain that the images are watermarked with your brand.
Strengthening Your Client List. Another benefit of this medium is that you can fortify your current clients’ dedication. We are all aware that it cost more to deliver in a new customer than to keep a current one, so this is a major chunk of networking marketing strategies here. The key is that you just wish to constantly provide your customers with value.Give loose and opinions advice but steer clear of the risk-the bottom line here is that you need your customers to remember why they need you in their own lives every single moment.
Using Your Social Media Marketing Strategies
When it’s all said and done, when it comes to networking marketing approaches, whatever works for you is the best guidelines to follow. Social media is still a rather young marketing game (in comparison to radio, television, print, etc.), so nothing is written in rock. Even the so-called”specialists” in local marketing Calgary are still adapting their marketing approaches, which means you can expect things to change on an almost consistent basis over the next ten years or so.
Until that time comes and it turns into a science, the best that you can do is keep your ear to the ground and stay afloat with all the most recent information, techniques, and trends.